This May, Victoria147, launches a campaign inspired on the vision of its founder, Ana Victoria García, which focuses on the thousands of working women, in order to sensitize companies to make a commitment and reinvent themselves.
The purpose of the spot is to reflect the experience of millions of women, in their roles as mothers, sisters, professionals and daughters, who continuously try to reach a balance between adapting to the pre-established conditions and their desire to have a personal life as satisfactory as their professional one. Also to foster companies and individuals to raise awareness and join the cause of reinventing the labor practices. Because, redesigning the world is everybody's task.
Media: Web Film
Category: Corporate identity
Client: VICTORIA 147
Agency: FCB Mexico
Production: Central Films
Country: Mexico
Director: MAGABY GARCIA
Chief Creative Officer: Humberto Polar
Executive Creative Director: Humberto Polar
Copywriter: Humberto Polar
Head of Art: edgar rodriguez
Music: LILA DOWNS
Executive producer: Mauricio Francini
Director of photography: Lluis Marti Homs
Productor: Gerardo Gutiérrez
Art Director: Manuel González
Editor: Leonel Pérez
Post Productor: Patricia Guerra
Supervisor Musical: Igor Figueroa/ Discos Mono
Client: Victoria147
Campaign Name: Gender Equality
Agency: FCB México
Chief Creative Officer: Humberto Polar
Copywriter: Humberto Polar
Creative Director: Humberto Polar
Head of Art: Edgar Rodríguez
Production Company: Central Films
Director: Magaby García
Executive Productor: Mauricio Francini
Director of Photography: Lluis Marti Homs
Producer: Gerardo Gutiérrez
Art Director: Manuel González
Editor: Leonel Pérez
Post Producer: Patricia Guerra
Music Supervisor: Igor Figueroa/ Discos Mono
Song: “Xochipitzahuatl”
Interpreter: Lila Downs
Record Co.: Sony Music