URL: www.afroreggae.org/tanomapa.
Social platform Ta no mapa (on the map) is an innovative project in social inclusion, promoting digital citizenship. Favelas that were before invisible to search engines, being blank spaces on digital maps, become visible on a map, and now have their local shops, cultural activities and points of interest promoted. Developed by Brazilian NGO Afroreggae in Parada de Lucas, north zone of Rio de Janeiro, in collaboration with between the students of its digital educational program, 8ao80, and agency JWT, RAX, Maplink, Digibase, and Fillet.
AGENCY: JWT
Media: Online
TITLE: Tá no Mapa
CLIENT: Afroreggae
PRODUCT: video and website
CHIEF CREATIVE OFFICER: Ricardo John
CHIEF INTEGRATION OFFICER: Mauro Cavalletti
HEAD OF PLANNING: Fernand Alphen
HEAD OF ART: Fabio Simões
COPY: Paulo Amaral, Sleyman Khodor, Helio Marques
ART DIRECTION: Vitor Veras, Lucas Reis, Henry Kage, Fernanda Sousa
PRODUCTION DIRECTOR: Marcia Lacaze
PRODUCER: Paula Ferrari
PHOTOGRAPHY: Regis Fernandez
PRODUCTION COMPANY: Nitro B
DIRECTOR: Gabriel Gemenez
AUDIO: S de Samba
VOICEOVER: Simoninha
MEDIA: Maira Toledo, Elaine Endo
PROJECT MANAGER: Hesli Carvalho
DIGITAL PRODUCER: Rodrigo Alberini
USER EXPERIENCE: Mayra Sasso, Carolina Tod.
OTHER CREDITS: Maplink, Fillet, Digibase