Vimto Film Seriously Mixed Up Fruit by Driven

The Film titled Seriously Mixed Up Fruit was done by Driven advertising agency for Vimto in United Kingdom. It was released in May 2009.
Advertising campaign for Vimto

Vimto: Seriously Mixed Up Fruit

Brand
Vimto
Media
Film
Released
May 2009
Posted
May 2009
Market
United Kingdom
Industry
Non-alcoholic drinks, Soft Drinks
Agency
Driven
Director
Against All Odds

Credits & Description:


Carrying the strapline seriously mixed up fruit, the spot sees three CGI fruit characters on a trip to the fairground.


Agency: Driven


Advertiser: Vimtо


Project: SMUF


Client: Neil Gibson, head of marketing, Vimto


Brief: Combine the product truth of mixed fruit with a brand attitude that will appeal to teens.


Writer: Driven


Art director: Driven


Planner: Driven


Media agency: Mediaedge:cia Manchester


Production company: Passion Pictures


Director: Against All Odds


Post-production: 422 Manchester


Audio post-production422 Manchester


Exposure: National TV