Advertiser: VIRGIN MOBILE
Agency: HAVAS WORLDWIDE SANTIAGO
Category: Commercial Public Services
Director: Jota Vives
Agency Producer: Miriam Esquenazi
Director Of Photography: Paulo Vera
Lighting: Rodrigo Avilés
Creative Director: Sebastián Salinas
Account Supervisor: Carolina Fainberg
Planner: David Oyarzún
Copywriter: David Rozas
Art Director: Carlos Ramírez
Producer: Fernando Valenzuela
Executive Creative Director: Rodrigo Bravo
Brief Explanation
We see a fat man standing on the street, he inserts the Virgin Mobile Sim Card on his cell phone and suddenly he loses all his clothes. He is very happy at this and starts jumping down the street, freeing dogs, pigeons, dancing around people, etc. At the end we see the text: No contracts, no bindings.A prepaid phone that is less pre and more pro.Virgin Mobile, change the chip.