Category: Banking, Investment & Insurance
Advertiser: VIRGIN MONEY
Product/Service: VIRGIN MONEY BANKING
Agency: BEATTIE McGUINNESS BUNGAY
Production Company: RSA FILMS, London, UNITED KINGDOM
Chief Creative Officer: Trevor Beattie
Creative Director: Trevor Beattie
Copywriter: Sheridan Lord/Miles Stubbs
Art Director: Miles Stubbs/Sheridan Lord
Agency Producer: Helen Whiteley/James Bolton
Account Supervisor: Aimee Luther
Producer: Stuart D Fenegan
Director: Duncan Jones
Editor: Barrett Heathcote
Sound Design/Arrangement: 750mph
Post Production: The Mill
Music: Mike Oldfield/'Tubular Bells'; Daftpunk/'Outlands'
Account Manager: Oli Cassidy
Planner: Abbi Wolffe
Director Of Photography: Peter Talbot
EditingCompany: Editing London
Account Manager: Oli Cassidy
Planner: Abbi Wolffe
Director Of Photography: Peter Talbot
Editing Company: Editing London
English Description
In order to launch the Virgin Money bank and their philosophy in the most inspiring, alluring and positive way possible by dramatizing the positive Virgin mindset that believes that any business can be made better, we created an emotional, epic campaign that sits above the usual banking white noise and celebrates Virgin’s 40 years of expertise coming to fruition where it is most needed: right now, reinvigorating high street banking.