| Spikes Asia 2017 | ||
|---|---|---|
| Film Craft | Direction | Bronze Spike |
| Film Craft | Use Of Original Music | Silver Spike |
| Ad Stars 2017 | ||
| Film Craft | Direction | Bronze |
| Film Craft | Editing | Crystal |
| Film Craft | Cinematography | Crystal |
Client: Visa International (Asia Pacific)
Brand: Visa/ Visa payWave
Agency: Bbdo Malaysia Kuala Lumpur, Malaysia
Entrant: Bbdo Malaysia Kuala Lumpur, Malaysia
Idea Creation: Bbdo Malaysia Kuala Lumpur, Malaysia
Production: Directors Think Tank Petaling Jaya, Malaysia
Production 2: Fuse Asia Petaling Jaya, Malaysia
Executive Creative Director: Vj Anand (Bbdo Malaysia)
Creative Director: Lee Tak Shune (Bbdo Malaysia)
Art Director: Chow Tatt Ho (Bbdo Malaysia)
Copywriter: Mindy Lim (Bbdo Malaysia)
Account Director: Asran Zainuddin (Bbdo Malaysia)
Account Manager: Victoria Kovalan (Bbdo Malaysia)
Executive Producer: Nisha Khirudin (Bbdo Malaysia)
Director: Rajay Singh (Directors Think Tank)
Executive Producer: Heng Tek Nam (Directors Think Tank)
Planning Director: Rafiq Ridzwan (Bbdo Malaysia)
Strategic Planner: Syaza Abdur Rahman (Bbdo Malaysia)
Designer: Clinton Chai (Bbdo Malaysia)
Brief Explanation
Drive Visa payWave usage among Malaysians.
This little girl believes that magic exists. Every day, she makes countless attempts to bring objects to life with just a wave of her hand, but to no avail. Until one day, when her father is about to pay for her ice-cream. He waves his palm over the card terminal and in comes a loud 'beep'. She gasps in awe at the magic she sees, and even tries to imitate his action. All without realising the Visa payWave card he has hidden under his palm. We finally know that her belief in magic comes from witnessing her father's 'magical' power.