Brand name: {everyone
Designer: Alexander Zavatskiy, Victoria Sochivko, Alexander Shumaher
Film production: Barbershop (production)
Director: Alexander Starostin
Art Director: Michael Grigorovich
Executive Creative Director: Arina Avdeeva
Creative director: Denis Eliseev
Account Director / Manager: Veronika Mukoseeva, Daria Davidova
Director of photography: Vladimir Ushakov
Copywriter: Nikita Shipov
Creative idea explanation: nikita_shipov [5:20 PM] There many people who need our help: homeless, orphans, disabled, old people and many more. But which of them are in need more than others? In fact, everybody needs help equally. In partnership with russian payment system Qiwi we created a unique charity service {everyone" — that split every donation equally among all the charity funds taking part in the program. Service was integrated in all the 147 000 Qiwi payment terminals across the CIS, and was available in every of the Qiwi mobile apps. But what is most important we’ve showed, that if you really want."