Advertiser: VISION EXPRESS
Agency: DARE
Category: Retail Stores
Copywriter: James Woods
Producer: Mark Whittow-Williams
Creative Director: Nick Bird
Editor: Nik Hindson
Art Director: Stuart Hallybone
Account Manager: Chantell Glenville
Director: Conkerco
Planner: Hugh De Winton
Creative Director: Lee Smith
Account Supervisor: Mez Ford
Agency Producer: Rebecca O'sullivan
Editing Company: The Assembly Rooms
Sound Design/Arrangement: Wave Sound Studios
Brief Explanation
In this campaign for Vision Express, we show what life is like when you find the perfect pair of glasses. Using an extreme sports camera, the ad captures people’s everyday adventures.We designed a bespoke headcam rig where the glasses are always centre stage, and life carries on around them.