On 15 February people across the world where given the opportunity to go on a 360-degree virtual running tour of Dubai, with the world's greatest distance athlete, Mo Farah, as their tour guide. Using the latest 360-degree Nokia OZO camera, viewers will be able to not only get up close and personal with Sir Mo Farah and his inspiring athletic ability, but also experience Dubai via immersive technology, which allows the spectator to view the city’s diverse landscapes. Mo’s run begins in the majestic Dubai desert, whose rippling dunes surround the city. Swapping sand for tarmac, viewers will be taken on a trip through Downtown Dubai, witnessing The Dubai Fountain the world's largest choreographed fountain, whose jets of water reach up to 140 metres high and the striking architecture of the Burj Khalifa, the world’s tallest structure at a staggering 829.8 metres tall. From there, the tour continues along Dubai's beautiful coastline, passing some of the city’s favourite beaches, before finally taking in the sunset in front of the iconic Burj Al Arab often billed the most luxurious hotel in the world. Throughout the run, set against the backdrop of the city’s many famous landmarks, Mo gives viewers an insight into his training life, offering inspirational words and disclosing what really motivates and drives him.
Media: Interactive
Category: Other
Client: Visit Dubai and Nokia (Nokia OZO Camera)
Agency: -
Country: United Arab Emirates