What if you take DNA from the most diverse country of Europe and give the genetic data to the cello metal band Apocalyptica?
Finland is home to great contrasts and extremes. Finnish people’s DNA is the most diverse in all of Europe. Extremes are literally in our blood.
In honour of Finland’s centenary celebration, we’ll extract DNA from Finnish people living in the extremities of our country. With the help of a geneticist, data composer and Finnish cello metal band Apocalyptica, the genetic data will then be turned into an original piece of music.
Media: Web Film
Category: Travel, transport & tourism
URL: http://www.visitfinland.com/sy...
Client: Visit Finland
Agency: SEK Oy
Production: SEK Oy
Country: Finland
Copywriter: Sami Korjus
Art Director: Sami Kelahaara
Account Director: Mira Vierto
Graphic Designer: Atso Wilén
Production Manager: Laura Salo
Client: Mervi Holmén
Client: Heli Jimenez
Aleksi Erma, Anton Raevaara, Kim Koponen, Vesa Tiukkanen, Markus Hyvärinen, Lauri Ritari, Timo Bontenbal, Mikko Löppönen