An integrated "Flock to Florida" campaign from SapientNitro Miami attracting Northeasterners to Visit Florida. The campaign featured taxi toppers with summer-clad tourists flying to Florida for winter sunshine as well as broadcast and online video content.
Category: Travel, transport & tourism
Client: Visit Florida
Agency: SapientNitro Miami
Production: The Colony, New York
Country: United States of America
Director: David Gaddie
Creative Director: Jason Levine
Executive Creative Director: Robert Kleman
Creative Director: Jordan Lipton
Executive Creative Director: Matthew Atkatz
Art Director: Danielle Fay
Art Director: Mark Toler
Copywriter: Brian Jones
Production company: The Colony
Executive Producer: Angela Bowen
DoP: Massimo Hanzonet
Visual Effects: Afterparty
Agency Producer: Monica Alameda
Music + Sound Production: Nylon Studios