Category: Hospitality, Tourism
Media: Integrated
Brand: Visit North Carolina
Agency: LGA
Geo: United States
Advertising Agency: LGA, Charlotte, USA
Creative Director: Steve Dunkley
Art Director: Jon Cain
Copywriters: Ryan Coleman, Lizzie Pope
Photographer: Christopher Wilson
Published: April 2018
Synopsis:
There's something special about firsts. So, we found six people who have never been to our state and captured their journeys as they experienced 'Firsts That Last' in North Carolina. We filmed these real travelers' stories from every angle and also photographed their very first moments. Ultimately, we turned their firsts into the foundation for a new website to inspire others to travel here. Because once these visitors come to North Carolina, we know they'll be back.
The first time Jazmene saw the ocean. It was through her daughter's eyes.
The first time Zac & Tomo tasted Moonshine, it was distilled from a recipe five generation old.
The first time Andrea heard the rush of waterfalls. They were echoing all around her.