Client: Visit Sweden
Links: https://visitsweden.com/72hcab...
Advert title(s): The 72 Hour Cabin
Advertising Agency: Prime, Stockholm, Sweden
Visit Sweden
Maria Skarve – Global Communication Manager
Jennie Skogsborn Missuna – Chief Experience Officer
Jenny Jonevret – Senior Project Manager
Kajsa Moström - Global PR & Social Media Manager
Prime
Amanda Engström - Account Director
Petter Lublin - Creative Director
Magnus Klang - Art Director
Sofie Segerborg - Media Strategist
Cecilia von Beetzen - Account manager
Edward Boethius – Planner
Fredrick Lewandowski – Digital strategist
Production Company: Nice One
Published/Released (Month, Year): October 9th 2017
Synopsis:
Swedish quality of life is famously high-ranking. What’s the secret? A new case-study reveals significant health effects of the Swedish “close to nature” lifestyle - with a stress decrease of 70 percent after only 72 hours.
To explore the effects of the unique relationship Swedes have with nature, Sweden did a case study in September 2017. Five people with some of the most stressful jobs got to experience Sweden’s 'close to nature' lifestyle, whilst their well-being was measured by leading researchers. During the study, the participants stayed in custom-built cabins made of glass to be as close to nature as possible. After 72 hours, they all showed a decrease in blood pressure, stress levels and heart rate - and they became more creative too.