Titles: Horse Racing, Moving, Ski
Brand: Vittel
Agency: Ogilvy & Mather, Paris
Executive Creative Director: Chris Garbutt
Creative Director: Thierry Chiumino
Art Directors: Stephanie Surer, Ginevra Capece
Copywriters : Christian Foulon,, Fergus O'hare, Andrew Jolliffe
Agency Producer: Caroline Petruccelli
Director: Lionel Goldstein
Production: Henry de Czar, Paris
Executive Producer: Jeanluc Bergeron
Director of Photography: Glynn Speeckaert
Post Production: Nozon
Editor: Manu Van Hove
Sound Design: Kouz Production
Both Bergeron and Ozannat have been working in established production companies in Paris, including Wanda, Gang Films and La Pac, for more than ten years. Henry de Czar opened its doors in Paris last month, producing television commercials, music videos and digital content. Their first campaign, for Vittel via Ogilvy & Mather, Paris, just began airing in France.
Launching Henry de Czar happened very quickly. Although Bergeron and Ozannat had been working in the same market for many years, they first met in July of this year, discussed opening a production company in September and opened Henry de Czar in November.
“It all comes down to what we consider to be perfect timing,” says Bergeron. “It was the timing of us meeting and the timing of us being able to bring on directors with whom we’ve had relationships with for years.” Continues Bergeron. “We also bring with us our knowledge of the French market,” adds Ozannat. “We know most of the key people in the agencies and between the two of us we have produced a lot.” Continued Bergeron. “For us the next logical step in our careers was opening our own shop, with directors we know for many years and with whom we have great relationships,” adds Ozannat.
Most of the directors on the Henry de Czar roster are directors that both Bergeron and Ozannat have been working with for many years and whose reels they have developed in the French market. “The directors are the soul of our company,” says Bergeron. “They are all based nearby – Amsterdam, Brussels - only one hour from Paris.”
Although Henry de Czar represents Czar Belgium’s and Dutch’s directors, Henry de Czar is an independent company. “Our sense of timing also applies to our relationship with Czar,” says Ozannat. “Czar has had great success with their Belgium, Amsterdam and German offices and opening Henry de Czar now brings the name into the French market.” “But we also want to extend our roster,” adds Bergeron, “without becoming too big, to attract more directorial talent. Including French of course.”