Norwegian Metalhead Proves Skincare Ads Aren't 'Just for Ladies'
Media: TVC
Published: November, 2015
Creative Agency: POL, Oslo - Norway
Agency Website: pol.oslo.no
Copywriter: Maja Folgero
Art Director: Snorre Martinsen
Account Director: Kjetil Botten-Skogly
Account Manager: Elle-Beth Lonnestad
Production Company: B-Reel Films, Stockholm - Sweden
Producer: Kith Kättström
Director: Jens Sjögren
Assistant Director: Sacarias Kiusalaas
DoP: Christian Haag
Composer: Max Kiusalaas
About the ad
Ads for pharmacy chains are generic. And skin care ads have been the domain of women for far too long.
We figured skin care needs a new face.
That’s why we convinced the Norwegian pharmacy chain VitusApotek to bring out another one of their clients.
He’s not your typical beauty, but his almost choreographic ritual has an elegant flair of dignity.
He owns it. And that is beautiful.
Because taking care of your skin has nothing to do with type, gender or age. It's not about staying young or looking different.
It's about taking care of yourself and being healthy.