Vivo telephone operator launched a campaign to promote the Vivo Online Top-Up service. Created by the agency Wunderman Brazil, the 100%-digital action is composed of banners and sites and an animated webfilm to air on YouTube, Facebook and the operatorâs channels.
With the concept âWhy the hassle?â the communication uses animation resources and a fable-like narrative to introduce the advantages of the Online Recharge service in Vivo clientsâ lives: http://youtu.be/PiQOoIADOWg.
In the rhythm of a musical, the scenes portray situations one may encounter when standing in line to recharge the cell phone, such as feeling cold, frying under the sun, waiting, get nervous with whoever is behind you and so on. The announcer asks: "If youâre always online, why go through the hassle to recharge your Vivo?".
âWith the educational character and the taleâs simple and musical language, we point out that this âhassleâ of recharging the phone may settled with a happy ending, thanks to the practicality of Vivo Online Top-Up,â concludes Fabio Matiazzi, Creative director at Wunderman Brazil. The agency designed the characters in a partnership with the producer Vetor Zero. In all, there are over 20. The finish brought the amiable characters to life in 3D with rich characterizations, great detail and facial expressions. The sound track was also created by Wunderman Brazil, in a partnership with producer Lua Nova.
Besides the webfilm, the campaign also counts on social network activations and an online strategy. The creation was by Guilherme Medici, Lucas Santos, Daniel Ribeiro, Samuel Normando and Eloisa Vasconcellos, with Paulo Sanna and Fabio Matiazzi as creative directors.
Category: Telecommunications
Brand: Vivo
Media: Online
Category: Electronics & Technology
Agency: Wunderman
Geo: Brazil
Vivo Recarga (Vivo Online Top-Up): Why the hassle?
Advertising Agency: Wunderman, Brazil
Creative Directors: Paulo Sanna, Fabio Matiazzi
Art Directors: Guilherme Medici, Lucas Santos, Daniel Ribeiro
Copywriters: Samuel Normando, Eloisa Vasconcellos
Account Team: Alessandra Santana, Tatiana Magliari, Janaina Kudo, Milena Falco
Planning: Reinaldo Quinto, Carla Purcino, Simone Santos, Paula Lins
Media: Luciana Schwartz, Fernanda Magalhães, Veruska Frota
Traffic: Shirley Freitas
RTVC: Rodrigo Cassino, Cleo Andrade, Suellen Burgoa
Art Buyer: Hugo Soeda
Producer: Vetor Zero / Lobo
Directing: Gabriel Nóbrega
CGI Director: Paulo Pinho
Producer: Roberta Reigado, Thaís Lopes
Executive Producers: Alberto Lopes, Sergio Salles
Final Art Work: Vetor Zero
Sound Producers: Lua Nova, Teco Fuchs, Thomas Roth
Account: Giovanna Marcondes