Vodacom has launched 'The World of Smart' with a new campaign from Draftfcb Johannesburg to promote its Smart Plans, a range of price plans that bundle Internet, Talk and SMS into one plan for smartphone users. Utilising Vodacom's two intrepid personalities, Mac and Marcus, the campaign incorporates television, press, magazine advertising as well as an online element. Shot over two and a half days at the Golden Island Studios and Vodacom World in Midrand, the TVC was devised by Draftfcb Executive Creative Director Gareth Paul, Creative Director Erin Brooks and Art Director Kyra Antrobus, Copywriter Erin Brooks and directed by Fresh Eye Films' Dani Haynes.
Vodacom Marketing
Enzo Scarcella – Managing Executive: Vodacom Marketing
Melanie Forbes – Executive Head Of Department: Product Marketing
Liezel Compion – Brand Manager
Sonica Moller – Assistant Brand Manager
Draftfcb Johannesburg
Gareth Paul – Executive Creative Director
Erin Brooks – Creative Director
Kyra Antrobus – Art Director
Copywriter – Erin Brooks
Noeleen Burley – TV Producer
Romaine Mackenzie - Executive Business Director
Portia Tapfumaneyi – Business Unit Director
Gontse Chipane – Account Executive
Fresh Eye Films
Director – Dani Haynes
Producer – Melanie Curtis