Vodafone: Piggy Sue

Credits & Description:

Agency: Grey London
Name of brand being promoted: Vodafone Ireland
Title of entry: Piggy Sue
Name of company entering the work: Grey London
Name of product being promoted: Strength of the Vodafone Network
Country of entrant company: United Kingdom of Great Britain and Northern Ireland
Agency Network: WPP
Clients name: Anne Mulchay, Justine Donohoe, Gerry Nixon
Creative Director: Vicki Maguire / Simon Brotherson
Art Director: Miguel Gonzalez
Copywriter: Theo Banyani
Production Company: Bare Films
Director: Joanna Bailey
Account Director: Catharine Easteal / Geraldine Gaillemin
Account Manager: Sarah Pang
Agency Producer: Emma Fasson
Production Company Producer: Clare Timms
Other: In this ad for Vodafone, we tell the story of a little lost piglet named Piggy Sue and Donal, the farmer who finds her in the Sally Gap in Wicklow and attempts to reunite her with her owner. United by a love of Custard Creams, we see the friendship unfold between Donal and Piggy Sue, until the heart wrenching moment when Donal realises that Piggy Sue’s owner is… a pork farm.
The casting on the film was critical – both of farmer and pig! In Michael Hynes, we found the farmer that Ireland could take to their hearts, and the champion of our little lost piglet. His perfect comic timing and the warmth of the relationship between the two elevated the story, leaving even the hardiest of viewers with a lump in their throats by the end.