It is tough, it is structurally and technologically one of the best, its engineering is second to none, it has now been proven on the roughest terrain by the toughest of critics and it was naked. No one knew what badge it bore.
Over the past week Australians have been asked to 'Guess the Naked Ute' via a teaser campaign via DDB Sydney, on television, social and online, with more than 100,000 ute lovers voting in an online poll.
The big reveal of the campaign came yesterday when Volkswagen Commercial Vehicles unveiled the identity of the highly talked about Naked Ute - the Volkswagen Amarok.
Media: Web Film
Category: Automotive
Client: Volkswagen Commercial
Agency: DDB Sydney
Production: Will O'Rourke
Country: Australia
Director: Matt Devine
Director: Jonathan Kneebone
Managing Director: Michael Ritchie
Head of Projects: Josh Mullens
Chief Creative Officer: Toby Talbot
Executive Creative Director: Cam Hoelter
Copywriter: Vincent Osmond
Producer: Bonnie Law
Producer: Serena Paull
Senior Art Director: Jade Manning
Executive Producer: Michael Ritchie
Executive Producer: Josh Mullens
Business Director: John Larkin
Business Director: Astrid Noble
Visual Effects: Heckler Sydney
Sound: Paul Taylor
Sound Studio: Sound Reservoir
Strategist: Fran Clayton
DoP: Ryley Brown
Post production: The Glue Society
Post production: Heckler Sydney
Editor: Luke Crethar
Photographer: Janyon Boshoff
Post Production Producer: Scott Stirling
Designer: Domenic Bartolo
Marketing Manager: Ralph Beckman
Product Marketing Manager: Nick Reid
Marketing Communications Digital Specialist: Emma Johnson
Managing Partner: Amanda Wheeler
Business Manager: Chelsea
Head of Integrated Content: Sevda Cemo
Senior Producer: Claire Seffrin
Digital Snr Business Director: Parker Mason
Content Creator: Robert Crispe
Social Content Creator: Liana Rossi
Creative Tech Director: Shaun O'Connor
Executive Digital Producer: Sora Nobari
Snr Digital Producer: Jady Lau
Digital Producer: Will Kerr
Front End Developer: Sarah Hawes
Senior Print Producer: John Wood
Social Comms Manager: Salil Kumar
Director TVC: The Glue Society’s Matt Devine
Director Content: The Glue Society’s Jonathan Kneebone
Offline Editor TVC & Content: The Glue Society’s Luke Crethar
Library Music: AMCOS
Library Music: AUDIONET