A mud-sliding, sweat-breaking, gear-shifting series of speed tests, 4WD terrain and technical challenges in the Volkswagen Amarok. The challenge took place at one of the toughest 4WD tracks in Victoria with the course designed by Australia’s leading 4x4 expert Pat Callinan. We provided the mud and the gear, all contestants needed to bring was a mate and the sweat. Created by Drift Creative
Teams were scored on their 4×4 skills and the four winning teams overall were picked to represent Australia and take on the world at The Spirit of Africa The Ultimate Test Drive.
Category: Automotive
Media: Experiential
URL: http://mudsweatgears.com.au/
Client: Volkswagen
Agency: Drift Creative
Country: Australia
Creative Director: Nick Blair