Try/Apt, Oslo installed City Emergency Break-technology on a bumper car at Tusenfryd, Norway's biggest amusement park. The bumper was equipped with ultrasonic sensors and stopped every time it was to close to another car. The people's reactions were filmed and became a TV commercial.
Brand: Volkswagen
Media: TV
Category: Automotive
Agency: TRY
Geo: Norway
Volkswagen: Bumper cars
Advertising Agency: Try/Apt, Oslo, Norway
Creative Director: Øystein Halvorsen
Art Director: Karin Lund
Developers: Pål Smitt-Amundsen, Knut Skåla, Morten Harnang
Digital Producer: Annette Werner
Production company, film: Go Happy
Directors: Lars Åndheim, Christoffer Lossius
Producer: Miriram Pedersen Eeg
Post production: Hocus Focus
Published: October 2014