Advertiser: VOLKSWAGEN CANADA
Agency: PALM + HAVAS
Category: Other Vehicles, Auto Products & Services
Music: Apollo
Director: Benjamin Weinstein
Art Director: Palm Havas Team
Chief Creative Officer: Palm Havas Team
Copywriter: Palm Havas Team
Creative Director: Palm Havas Team
Account Manager: Palm Havas Team
Agency Producer: Palm Havas Team
Planner: Palm Havas Team
Producer: Philippe Lalande
Sound Design/Arrangement: Sonart
Director Of Photography: Tiko Poulakakis
Editor: Graham Chilson
Account Supervisor: Palm Havas Team
Post Production: Vision Globale
Editor: Sebastien Delporte
Brief Explanation
How do you demonstrate to consumers the superiority of German engineering when what makes it superior is mostly invisible? We decided to demonstrate the solidity of Volkswagen laser welding vs. spot welding. This ad was produced for Volkswagen dealers in English Canada for their Autobahn for all sales event. What we love about the ad is that is a retail ad that looks so much like a brand ad that it reinforces its value.