Client: Volkswagen Belgium
Contacts: Filip Vanrietvelde, Frederic Lequeu
Agency: DDB Brussels
Creative Director: Dieter De Ridder
Creatives: Jonas Caluwé, Jan Schoofs
Strategy: Philippe Gerin
Account team: Sylvie De Couvreur, Quentin Maryns, Anastasia Vervueren, Adeline André
DTP : Benjamin Hiffe
Agency TV producer: Brigitte Verduyckt
Movie production: Landvogel
Director: Michael Bombeeck
Producer: Thomas Cassiers
DOP: Piet Deyaert
Radio production: Sonicville
Published: June 2018
Synopsis:
Right before summer holiday, Volkswagen Belgium holds its stock sales. For consumers this is an ideal time to buy a new car: they don’t have to wait months for it since most models are immediately available. Based on that USP, DDB Brussels created a notable campaign in which, for once, a Volkswagen is faster than a Lamborghini.
The campaign was rolled out across different media: out of home posters, print and magazine ads, radio commercials, online bannering and an online movie to top it all of. In the latter, a Volkswagen Polo takes on a Lamborghini in a drag race. The outcome features an unexpected winner.