Category: Cars
Advertiser: VOLKSWAGEN
Product/Service: GOLF TDI BLUEMOTION
Agency: AGENCE .V.
Production Company: GANG FILMS, Paris, FRANCE
Date of First Appearance: Jan 6 2011
Creative Director: Christian Vince/Pierre Riess/Romain Guillon
Copywriter: Pierre Riess
Art Director: Romain Guillon
Agency Producer: Corinne Persch
Account Supervisor: Alban Callet/Stephanie Leray
Advertiser's Supervisor: Jacques Rivoal/Marc Meurer/Sacha Askidjian
Director: Laurence Dunmore
Music: Laurent Paris
English Description
Volkswagen's strategy is to develop vehicles that are more economical and environmentally friendly.
Often the environment-friendly cars are expensive. Volkswagen chooses to go against this accepted idea and offers big rebates on these models. True to the Volkswagen tradition, humor and promotion go hand in hand for this new campaign. The only way to really get nature on your side is to stop driving : and if buying an eco-friendly car is a step in the right direction but no one should expect nature to say thank you.