LIA 2016 | ||
---|---|---|
TV/Cinema/Online Film | Automotive | Bronze Winner |
Clio Awards 2016 | ||
Film | Product/Service: Commercials (between thirty [30] seconds and sixty [60] seconds) | Bronze |
El Ojo Festival 2016 | ||
Cine/TV | Automóviles, camiones y motos. Accesorios y repuestos | Bronce |
Cannes Lions 2016 | ||
Film | TV & Cinema Film: Cars & Automotive Products & Services | Bronze Lion |
New York Festivals 2017 | ||
Film - Cinema / Online / Tv | Products & Services: Automotive Products & Services | Third Prize Award |
Wave Festival 2017 | ||
Film | Produtos e Serviços - Film | Prata |
Category: Automotive
Media: TV
Alternative Title: Puertas Abriendo
Agency: Almapbbdo
Brand: Volkswagen Do Brasil
Country: Brazil
Entrant Company: Almapbbdo, São Paulo
Advertising Agency: Almapbbdo, São Paulo
Media Agency: Almapbbdo, São Paulo
Pr Agency: Almapbbdo, São Paulo
Production Company: Paranoid Br, São Paulo
Additional Company: Paranoid Br, São Paulo
Partner/Chief Creative Ofiicer: Luiz Sanches (Almapbbdo)
Creative Director: Marcelo Nogueira (Almapbbdo)
Sound Production: Cabaret (Cabaret)
Creative Director: Andre Gola (Almapbbdo)
Production Company: Paranoid Br (Paranoid Br)
Executive Creative Director: Bruno Prosperi (Almapbbdo)
Copywriter: Cesar Herszkowicz (Almapbbdo)
Creative Director: Pernil (Almapbbdo)
Creative Director: Benjamin Yung Jr. (Almapbbdo)
Director: Kid Burro (Paranoid Br)
Art Director: Daniel Chagas Martins (Almapbbdo)
Sinopse:
The film shows classic movie sequences: adrenaline-filled scenes of people kicking down doors. For example: a villain in a horror flick smashes through a door with his feet as he chases down his victim. A police officer breaks down a door with his feet to get into a criminal’s lair. A kung fu fighter kicks down another door to face down his enemies. And so on, with many more movie characters doing the same, until we see the message: The thrill of opening a door with your foot. Finally, we see a man with his arms full of shopping bags opening a door with his feet: the back of his Volkswagen, which he opens by activating a sensor with his foot. Lettering: Oh yeah. Tagline: Hands-Free Open Trunk.