Category: Cars
Advertiser: VOLKSWAGEN
Product/Service: VOKLSWAGEN POLO TDI
Agency: AGENCE .V.
Production Company: HENRY DE CZAR, Paris, FRANCE
Creative Director: Christian Vince
Copywriter: Emmanuel De Dieuleveult
Art Director: David Derouet
Agency Producer: Corinne Persch
Account Supervisor: Alban Callet/Stéphanie Leray
Advertiser's Supervisor: Jacques Rivoal/Marc Meurer/Sophie Barlois
Director: Bart Timmer
Sound Design/Arrangement: The
English Description
In France, the end of the environmental bonus scheduled for the end of 2011 is an event in the automotive world. Brands want to take advantage of last hours of the offer to attract maximum customers in car dealerships. Through this new campaign, the .V. agency shows that it's now or never to go to car dealerships and take advantage of this offer.