Category: Cars
Advertiser: VOLKSWAGEN
Product/Service: POLO
Agency: AGENCE .V.
Production Company: LES TÉLÉCRÉATEURS, Paris, FRANCE
Date of First Appearance: Apr 1 2010
Creative Director: Christian Vince/Pierre Riess/Romain Guillon
Copywriter: Pierre Riess
Art Director: Romain Guillon
Agency Producer: Françoise Fromont
Account Supervisor: Alban Callet/Stephanie Leray
Advertiser's Supervisor: Thierry Lespiaucq/Olivier Bizot/Sacha Askidjian
Director: Aaron Ruell
Post Production: Home Digital Pictures
Other Credits: Art Director Assistant : Nicolas Martinie
English Description
The lowering of scrappage bonus levels, was the big news in June 2010 in France.
To take part of the action, Volkswagen chose to raise the overall bonus (scrappage ond other bonuses).
.V. agency illustrated this with derision that not everything can be as simple as the Volkswagen scrappage bonus.