Client: Volkswagen
President, CEO: Hinrich Woebcken
Executive Vice President, Sales and Marketing: Derrick Hatami
Senior Director, Marketing Transformation, Strategy, & Communication: Greg Tebbutt
Director, Marketing Communications and Media: Jennifer Clayton
Director, Retail Marketing: David Dunlap
Advertising Manager, VW Marketing: Chanel Barresi
Retail Communications Manager: Jessica Wolf
Brand Advertising Senior Specialist: Tammy Nguyen
Senior Retail Communications Specialist: Megan Gross
North America Chief Creative Office: Pete Favat
Executive Creative Director: Todd Riddle
Group Creative Director: Heath Pochucha
Creative Director: Mike Frank
Associate Creative Director, Art: Ed Patterson
Associate Creative Director, Copy: Jeff Hornung
Senior Art Director: Lisandro Ancewicz
Creative Director, Copy: Todd Carey
Creative Director, Art: Curt Johnson
Senior Copywriter: Newt Cox
Head of Design: Adhemas Batista
Design Director: Talin Baharian
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Margaret Nickerson
Senior Integrated Producer: Samantha Bonom
Group Account Director: Tom Else
Account Director: Alex Gross
Account Supervisor: Mary Connolly
Account Supervisor: Keith Corcoran
Senior Account Executive: Nate Pouley
Assistant Account Executive: Andrew Haumersen
Director of Product Information: Jason Clark
Product Information Specialist: Ryan Callahan
Director of Integrated Business Affairs: Abilino Guillermo
Group Director of Integrated Business Affairs: Gabriela Farias
Senior Business Affairs Manager: Saeyoung Kim
Director of Broadcast Traffic: Carie Bonillo
Senior Broadcast Traffic Manager: Courtney Tylka
Group Strategy Director: Donn Rohn
Associate Strategy Director: Ben Perreira
Senior Digital Strategist: Rachael Stets
Strategist: Leigh Citarella
Directed by ManvsMachine
Design & Art Direction by ManvsMachine
Edited by ManvsMachine
Post Visual Effects: JAMM VFX
Visual Effects Supervisor/Lead Compositor: Jake Montgomery
Visual Effects Supervisor/ Lead CG: Andy Boyd
Lead Flame Artist: Brian Hajek
Lead Flame Artist: Benoit Mannequin
Flame Artist: Michael Vaglienty
Flame Artist: Patrick Munoz
Flame Artist: Mark Holden
Nuke Artist: Kevin Jones
Animation Supervisor: Stew Burris
Lead CG Artist: Brian Burke
CG Artist: Zachary DiMaria
CG Artist: Nha Ca Chau
CG Artist: Fred Hopp
CG Artist: Christian Gallagher
CG Artist: Felix Urquiza
CG Artist: Juan Salazar
CG Artist: King Nigoza
CG Artist: Wenjie Shi
Previs Artist: Joe Henderson
Previs Artist: Steve Lo
Producer: Ashley Greyson
Production Coordinator: Justine Pregler
Executive Producer: Asher Edwards
Synopsis:
LA-based studio JAMM brings its visual effects know-how to help debut the all-new 2019 Volkswagen Jetta with the “Betta Getta Jetta” campaign. Created by Deutsch and produced by ManvsMachine, the series of 12 spots bring the Jetta to life by combining JAMM’s high-end CG design with a color palette inspired by the Jetta’s available 10-color ambient lighting system.
“The VW campaign offered up some incredibly fun and intricate challenges. Most notably was the volume of work to complete in a limited amount of time - 12 full-CG spots in just 9 weeks, each one unique with its own personality,” stated VFX Supervisor Andy Boyd.
Collaboration was key to delivering so many spots in such a short span of time. JAMM worked closely with ManvsMachine on every shot. “The team had a very strong creative vision which is crucial in the full 3D world where anything is possible,” explained Boyd.
JAMM employed a variety of techniques for the music-centric campaign, which highlights updated features such as ambient lighting and Beats Audio. The series includes spots titled “Remix,” “Bumper-to-Bumper,” “Turb-Whoa,” “Moods,” “Bass,” “Rings,” “Puzzle,” and “App Magnet,” along with 15-second teasers, all of which have been airing continuously on various broadcast, digital and social channels during the World Cup.
For “Remix,” JAMM brought both a 1985 and a 2019 Jetta to life, along with a hybrid mix of the two, adding a cool layer of turntablist VFX, whereas for “Puzzle,” they cut up the car procedurally in Houdini, which allowed the team to change around the slices as needed.
The animation team really enjoyed working on “Bass.” For this spot, JAMM brought personality to the car while keeping its movements grounded in reality. Animation supervisor Stew Burris pushed the car’s performance and dialed in the choreography of the dance with ManvsMachine as the Jetta discovers the beat, adding exciting life to the car as it bounces to the bassline and hits the switches on a little three-wheel motion.
With JAMM’s standout talents behind the wheel of the campaign’s visual effects, “Betta Getta Jetta” captures a spot-on reflection of the fun, youthful spirit of one of Volkswagen’s most iconic vehicles, brought to life for the modern age.