Volkswagen's Side Assist safety feature warns drivers of approaching vehicles that will make it unsafe to change lanes. Volkswagen Side Assist always knows what's coming. Through tactical media placement, we created ads that described the ads that were coming up next. Much like Volkswagen Side Assist, our ads also know whatâs coming.Agency: Ogilvy South Africa
Category: Automotive
Media: Ambient
Client: Volkswagen South Africa
Agency: Ogilvy Cape Town
Production: Hogarth Worldwide
Country: South Africa
Executive Creative Director: Chris Gotz
Creative Director: Prabashan Gopalakrishnan Pather
Art Director: Reijer van der Vlugt
Copywriter: Justin Osburn
Account Director: Gemma Thompson
Sound Studio: We Love Jam
Sound Studio: We Love Jam
Agency Producer: Iris Vinnicombe
Editor: Robert Martin
Photographer: Theo Klompje
Account manager: Sina Berrada