Agency:DDB, Brussels
Media: Ambient
Alternative Title: Basketball
Category: Automotive
Client: Volkswagen
Agency: DDB Brussels
Country: Belgium
Volkswagen is turning existing car parks into places where local residents can meet and have fun, while still being accessible to cars. The intention has given rise to the first 'Volksparking,' a pilot project in which a mobile basketball hoop automatically searches for empty parking spaces allowing local residents to use the parking as a play area.