Category: Pharmacy
Advertiser: NOVARTIS CONSUMER HEALTH
Product/Service: VOLTAREN MUSCLE PAIN RELIEVER
Agency: SAATCHI & SAATCHI
Agency: SAATCHI & SAATCHI
Production Company: THISGASTHING PRODUCTION, Genova, ITALY
Date of First Appearance: Apr 28 2011
Chief Creative Officer: John Pallant/Derek Green/Burkhart Von Scheven
Creative Director: Leon Jacobs/Thomas Kanofsky
Copywriter: Gisela Schmitz
Art Director: André Sendel
Agency Producer: Scott Mcburnie - Sarah Roth-Profenius
Account Supervisor: Stéphanie Rupp/Joan Flanagan
Advertiser's Supervisor: Charlie Hough
Director: Emilio Pozzolini - Alessandro Arcidiacono
Music: Patrick Simonetti - Emilio Pozzolini
Account Manager: Elke Schmailzl - Emma Jenkin - Jooske Welten
Planner: Carolyn Dateo
English Description
Voltaren, the no.1 muscle pain reliever, wanted to bring their ‘Joy of Movement’ brand purpose to a new audience.
Normally, Voltaren focuses on the over 40 year olds but for this campaign we targeted 18 to 30 year olds.
So instead of talking about pain relief, we made a video they could relate to, by creating a tutorial for healthy Head Banging brought to you by Voltaren.
This was seen on VIVA Music channel and virally sent to friends.
In this tutorial, a sinister teacher instructs you to choose the right clothes to the best haircut and then walks you through several lessons to perfect your body movements to safely rock the next big gig.
Safe Head Banging!