Advertiser: NOVARTIS
Agency: BUZZMAN
Category: Short Format Internet Film
Agency Producer: Elodie Poupeau
Director: Gustav Johanssen
Art Director: Romain Reppelin
Account Manager: Alexis Anoufa
Account Supervisor: Thomas Granger
Producer: Emmanuelle Réyé
Chief Creative Officer: Georges Mohammed Cherif
Account Manager: Julien Levilain
Planner: Julien Ortega Plaza
Art Director: Stéphane List
Copywriter: Régis Boulanger
Agency Producer: Vanessa Barbel
Brief Explanation
To promote Voltaren we wanted to go beyond the medical image and create an emotional connection with the viewer through unexpected moments. Our creation goes beyond the product benefits and explores the prior causes of people using it: the moment of “failure” .