| ADFEST 2018 | ||
|---|---|---|
| Media Lotus | BEST USE OF OUTDOOR & TRANSIT | Gold |
| Ad Stars 2018 | ||
| Media | Use of Media: Use of outdoor in a media campaign | Bronze |
| Promotion | Use of Promo & Activation: Use of print or standard outdoor in a promotional campaign (e.g. newspapers, magazines, trade journals, billboards, outdoor banners) | Bronze |
| Spikes Asia 2018 | ||
| Media | Use of Print / Outdoor | Silver Spike |
Media: Outdoor
Category: Automotive
Client: Volvo
Agency: GreyNJ United Thailand
Country: Thailand
Chief Creative Officer: jureeporn thaidumrong
Executive Creative Director: Andrew Chu
Senior Creative: Thanapol Jiratadaporn
Creative: Sirichai Yotatikunchai
Creative: Wiyada Limratanadamrong
Creative: Yusufcan Kayhan
DoP: Basil Childers
Agency Producer: Kanoksak Kanchanachuta
Agency Producer: Anuchit Sannopphakun
Agency Producer: Thanyaporn Damprasert
Chief Executive Officer: Subbaraju Alluri
Chairman: Thor Santisiri
Managing Director: Kanaporn Hutcheson
Client Service Director: Kanokkorn Seehapan
Account Manager: Nantida Tansawai
Account Executive: Jiratchana Boontham
Traffic Manager: Warangkana Naksakul
PR: Huma Qureshi
Production - Supplier/Engineering: Macco Group
Account Director: Jomkhwun Viroajcheewan
Account Executive: Phanisa Kraisornsakul
Production Manager: Pairat Huanmaneewat
Department Manager: Pongthep Krorruat
Production Officer: Thongchai Inthapan
PR Agency: MSL Group Thailand
PR Group Account Director: Surasa Sophia Khlai-Aksorn
Media Agency: Maxus Thailand
Digital Media Manager: Sitanun Taveebhol
Media Manager: Sorasit Tunanunkul
Technical Director: Byrnley Cadman
Radio Production
Sound Studio: SongZu, Sydney
Sound Engineer: Simone Kane
Producer: Jessica Bonney
Published: August 2017
Synopsis:
GREYnJ United Bangkok and client Volvo have called upon Thor – the God of Thunder, to demonstrate the sheer power of its new Volvo S90 T8 Plug-in Hybrid sedan. The “Volvo Lightning-Powered Billboard” is a huge billboard with the primary aim to invite a deliberate lightning strike. In collaboration with the engineers from Macco Group, the billboard was fitted with custom-engineered lightning rods, designed to create a world-first spectacle of pure power whenever a thunderstorm occurred above. Data collected from the meteorological department allowed the tech team to monitor the approach of a thunderstorm to the billboard, and with the help of multiple cameras and infra-red sensors, consumers could witness the unique electrical phenomenon on Volvo Cars Thailand Facebook page.