The creative collaboration between Swedish artist/producer Avicii and Volvo Cars for their new brand campaign features a reworking of the classic song Feeling Good. Filmed on location in Stockholm and Osterlen, southern Sweden, the video visits places of personal significance for Avicii and tells his own story of renewal, following several years of hard touring. Agency: Forsman & Bodenfors, Stockholm
Category: Automotive
URL: http://www.volvocars.com/us/cars/new-models/all-new-xc90/a-new-beginning%20?utm_source=beon&utm_medium=video&utm_term=avicii&utm_content=seeding&utm_campaign=newbeginning
Client: Volvo
Agency: Forsman & Bodenfors Stockholm
Production: New Land
Country: Sweden
Director: Gustav Johansson
Art Director: Andreas Malm
Copywriter: Fredrik Jansson
Art Director: Staffan Lamm
Executive Producer: Erik Torell
DoP: Niklas Johansson
Agency Producer: Jens Odelbring
Designer: Martin Joelsson
Designer: Nicolas Peyrau
Planner: My Troedsson
Media Agency: Mindshare
Media Partner: BeOn/AOL
Post Production: F&B Factory
Editor: Joakim Pietras