Client: Volvo
Advertising Agency: Forsman & Bodenfors, Sweden
Art Director: Leo Dal
Art Director: Karl Risenfors
Art Director: Sophia Lindholm
Copywriter: Hampus Elfström
Copywriter: Nicholas Düfke
Designer: Martin Joelsson
Designer: Christian Sundén
Client Director: Magnus Wretblad
Account Executive: Ewa Edlund, Katarina Klofsten
Agency Producer: Lena Sellman
PR: Bjarne Darwall
Planner: Daniel Sjöstrand
Web Strategist: Peter Gaudiano
Web Design: F&B Inhouse
Media Agency: Mindshare
Director: Sheila Johansson
Executive Producer: Joi Persson
Executive Producer: Sophie Tamm Christensen
Producer: Adam Holmström
Producer: Joel Rostmark
Production Company: New Land
D.O.P: Mattias Rudh
Stylist: Johanna Borggren
Production Designer: Anna Lu Ingvarsson
Editor: Fredrika Andersson
Grade: Sofie Borup / Company3
Sound Design: Redpipe
Online: Kalle Lundberg
Photographer: Patrik Johäll / Superstudios
Composer & Artist: Pierre Riddez
Master recording: Atmospierre
License: Universal
Country: Sweden
Published: September 2020
Synopsis:
"Streets belong to runners, pedestrians and cyclists" Volvo Cars claims in new campaign for the XC40. Cars should be safe for everyone, not only those inside them. That's the thought behind Volvo Cars’ latest global campaign, once again with safety in focus. Developed together with creative collective Forsman & Bodenfors in Sweden, the campaign positions the award-winning compact city SUV, the Volvo XC40, as the ultimate city car. But not only because of its size, design and smart storage solutions but because of the City Safety System. With features like Pedestrian Detection, Cyclist Detection, and 360' Surround Camera, the campaign shows how the XC40 is designed to protect people both inside and outside of the car.