| Epica Awards 2017 | ||
|---|---|---|
| TV/Cinema, Film | Vehicles, Automotive Services & Accessories | Silver |
| Clio Awards 2017 | ||
| Film Technique | Product/Service: Cinematography | Silver |
| Film Technique | Product/Service: Direction | Silver |
| Film Technique | Product/Service: Editing | Bronze |
| LIA Awards 2017 | ||
| Production & Post-Production | Direction | Bronze Winner |
| TV/Cinema/Online Film | Automotive | Silver Winner |
| Production & Post-Production | Cinematography | Bronze Winner |
| Verbal Identity | Tone Of Voice | Silver Winner |
| Verbal Identity | Campaign Tagline/endline | Silver Winner |
| Eurobest Awards 2017 | ||
| Film Craft | Direction | Silver Eurobest |
| Film Craft | Cinematography | Bronze Eurobest |
| Film | Cars & Automotive Products & Services | Gold Eurobest |
Category: Automotive
Brand: Volvo/ Volvo XC60
Media: Film
Country: Sweden
Advertising Agency: Forsman & Bodenfors, Sweden
Art Directors: Karl Risenfors, Andreas Malm
Copywriter: Gustav Johansson
Account Director: Anders Bothén
Account Manager: Ewa Edlund
Graphic Designer: Martin Joelsson
PR Strategist: Bjarne Darwall
Agency Producer: Jim Elfving
Production Company: New Land
Director: Gustav Johansson
DOP: Chayse Irvin (Chase Irvin)
Editor: Sam Ostrove
Executive Producer: Therese Engberg
Advertisers Supervisor: Mikael Kruse
Editorial Company: Cut & Run
Media Agency: Mindshare
Post Production Company: Chimney
Producer: Joel Rostmark
Grade: Oskar Larsson
Sound Designer: Ellinor Nilsson
Music: Final Minutes And The Mountains
Composer: Dan Romer
Date: June, 2017
Synopsis:
Sometimes the moments that never happen matter the most.
Over 1.2 million people die in traffic accidents around the globe each year, but Volvo believes its vision of an injury and fatality-free future can soon be a reality. The film features the new Volvo XC60, which is one of the safest cars ever made by the Swedish premium car manufacturer.
Brief Explanation
In the launch campaign for the New Volvo XC60 – one of the safest cars ever made – we celebrate everything that can happen in life, when accidents don’t. We get to follow a young girl on her way to the first day of a new school, while simultaneously hearing her talk to her mom about her dreams and hopes for the future. Throughout the story we also follow a woman driving an XC60 on her way to work. Everything is leading up to a critical moment towards the end of the film. An accident is about to happen, but Volvo’s City Safety system recognizes the little girl and brakes the car automatically. And out of all the moments the young girl talks about in the film, this might just be the most important one. Because sometimes the moments that never happen, matter the most.
Execution
A huge part of this film was the idea of celebrating every great moment that can happen in life. So in order to achieve the right atmosphere and feeling, the craft was crucial. Both direction and cinematography had to be on point to make the life story feel both realistic and magical at the same time.