Media: Outdoor
Category: Government
Client: WALGA/RoadWise
Agency: The Brand Agency, Perth
Country: Australia
Executive Creative Director: Marcus Tesoriero
Creative Director: Steve Straw
Art Director: Niall Stephen
Copywriter: Lachlan Banton
Account Director: Evan Murie
Designer: Dan Agostino
Designer: Mindy Lee
Corporate Communications and PR lead: Tony Monaghan
Project manager: Sandra De Witt
Media Strategy: Angela Naaykens
Social media planning and buying: Eva-Victoria Bates
Bike Ideation production: Scitech- Morgan Riley
Trailer ideation production: Barrett’s- Anton Errington-Wood
Social Ideation production: Virtual Guest- Brandon D'Silva
Senior client: Zac Donovan
Client project manager: Jenna Quesnel
Published: May 2018
Synopsis:
The Exerciser Reviver campaign took the age-old cup of coffee head-on and found a more innovative way to keep drivers alert on the roads. The ambient outdoor campaign involved substituting coffee stops for bespoke mobile workout stations showing drivers that three minutes of intense exercise is twice as effective at boosting energy levels to avoid nodding off. Drivers throughout Perth metro and regional areas were encouraged to pull over and experience a fully interactive mobile workout station that indicated on-screen when their energy levels were full to begin driving again. To continue the experience, or for those who didn’t pass the Exerciser Reviver on the road, a 360º interactive exercise video was created for Facebook that targeted specific times and locations when drivers were likely to be starting their next trip.