To kick off the new year, Walgreens and its advertising partner, GSD&M, are launching the next chapter of its brand innovation story, highlighting conveniences for customers that help them get, stay and live well.
In the campaign âAt the Corner of Happy and Healthy,â Walgreens is focusing on the future of the brand while highlighting its long history of innovations that have changed the category. TV, digital and radio work will feature the benefits of the Walgreens app to include the ability to refill prescriptions by scanning a barcode, print photos right from your phone via QuickPrints, 24/7 pharmacy chat and curbside pickup of items featured on Walgreens.com. Walgreens is also making its pharmacists more available in-store and online for its customers.
Category: Retail services
Client: Walgreens
Agency: GSD&M
Production: Wondros
Country: United States of America
Director: Pete Care
Creative Director: Sean Labounty
Creative Director: Hayden Gilbert
Executive Creative Director: Jay Russell
Group Creative Director: Victor Camozzi
Group Creative Director: Bryan Edwards
Copywriter: Leigh Browne
Art Director: Jon Williamson
Executive Producer: Bill Wine
Executive Producer: Gina Zapata
Strategist: Michelle Dickens
Agency Producer: Sara Cherry
Agency Producer: Abigail Hinojosa
Editor: Beast - Ben Ellis
Music: Dogwalk Music
Account Service: Nancy Ryan, Shawn Mackoff, Elizabeth Brown, Stacey Szydlik
Line Producer: Howard Woffinden
Director of Photography: Bryan Newman
Graphics/EP: Natl TV/Jared Libitsky, Zachary Wakefield