Media: Experiential
Category: Other
Client: The Walt Disney Company SEA & Sentosa Development Corporation
Agency: BBH Singapore
Country: Singapore
Executive Creative Director: Joakim Borgstrom
Creative Director: Xander Lee
Art Director: Ronald Bunaidi
Producer: Sean Thambiah
Senior Copywriter: omar sotomayor
Creative Technology Director: Dillah Zakbah
Managing Partner: David Webster
Business Director: Ross Henderson
Account Manager: Victoria Fernandez
Intern: Thomas Hartigan
Production Partner: Ideas Empire
Published: September 2018
Synopsis:
The innovative MARVEL themed activation ‘Hulk Smash’, developed for Sentosa Development Corporation (SDC) and The Walt Disney Company SEA in partnership with BBH Singapore has received a thumbs up from visitors at Sentosa Sandsation: MARVEL Edition, one of the region’s biggest sand festivals. The ‘Hulk Smash’ attraction, featured at a 16 day-long event that concluded on 16th September, has received an enthusiastic response from the visitors, registering an average of one smash per minute. Targeted at both children and adults, ‘Hulk Smash’ was an experiential activity designed to help participants unleash their Super Hero strength and get a real life experience of how it felt like to be one.