Waze: Kids Voice Pack

Credits & Description:

Category: Telecommunications
Client: Waze, Malaysia
Alternative Title: Safe mode
Agency: Ensemble Worldwide
Country: Malaysia
Executive Creative Director: Chan Woei Hern
Executive Creative Director: Mun Tuck Wai
Creative team: Norman Tang
Creative team: Chung Ru Zen
Creative team: Yves Wan
Vice President - Sean Wong
Project Team - Chong Jia Ling, Lim Jia Yang, Chang Min Fung
A three-way collaboration between Waze, Malaysian based telecommunications company, Maxis and creative agency Ensemble Worldwide to create an innovative safety reminder on the road. Sponsored by Maxis, the corporate social responsibility project is an attempt at improving road safety simply by using the voices of children as a voice pack option on Waze. It serves as a reminder to adults that when driving recklessly, childrens' lives are at stake, whether their own who ride with them, other children on the road or even their children waiting at home for them.