Agency: Chapter (a member of the Creative Alliance)
Co-Founders: Gareth Kay and Neil Robinson
Strategy: Michael Whitten
Design: Jeff Limon
Writing: Greg Halbreich, Jacob Baas
Illustration: Jing Wei, Alex Citrin, Rinee Shah, Ryan Peltier
Animation: Salih Abdul-Karim, Image Factory DC
Music: Future Perfect
Site development: ModOp
Co-CEOs: Miles Dinsmoor
Project Manager: Jordan Leano
Lead Developer: Alden Brown
Developer: Zachary Richards
Quality Assurance: Claudia Gonzalez
CTO: Roy Martin
Synopsis:
Created by the Creative Alliance, “Undivided” (weareundivided.com) is a campaign aims to bring us back together as a nation by sharing the common ground and reminding us all that there is more that unites us than divides us.
The largely social campaign asks Americans to take a pledge beginning on Constitution Day to promote the common ground and seek a more productive dialogue; to focus on the things that unite us rather than divide us. Over the duration of the campaign we'll ask those who have signed up to share the common ground about important topics such as health care, women’s health, immigration, the environment and education.
This campaign was created by Chapter, a member of the Creative Alliance, a group of leading creative companies and individuals who believe in giving the same firepower to our nation’s challenges as we do to some of the world’s biggest brands. They work alongside Civic Nation, a 501(c), that believes engaged individuals and communities can change the world.
“It feels that our nation has never been more divided, but when you look at the beliefs of our nation today, there is so much common ground. The Creative Alliance was created to solve these types of challenges and strengthen the fabric of our country through the power of advertising. The path to a more united nation begins with simple conversations, and Chapter created a compelling campaign to remind all of us that we have the ability and even the responsibility to make this change happen,” remarked Jason Harris, CEO Mekansim & Co-Founder of The Creative Alliance.
Gareth Kay, Co-Founder of Chapter added, "As media sources become increasingly polarized and we spend more time in the echo chambers of social media, it's easy to lose sight that there is a remarkable level of agreement across the nation over the fundamentals of key policy debates. Undivided's goal is to help us share these areas of common ground to start a more productive conversation that moves the country forward."
The campaign launched on Friday, Sept. 15 on Comedy Central and with influencers on social.