There are some people who donât like ridiculously cute animated stickers, or feel the need to search through their entire chat history and then there's the rest of the world. JWT Connect's quirky new campaign for social messaging service WeChat positions the brand as "the ultimate social sensation" and highlights four new features introduced in Thailand this year and with four stories of out-there characters who donât see the need for them.
Category: Other
Client: WeChat
Agency: JWT Bangkok
Country: Thailand
Director: Banjong Pisanthanakun
Executive Creative Director: Asawin Phanichwatana
Art Director: Sahaphon Phanpakdee
Art Director: Saravut Jamjod
Copywriter: Sittichai Okkararojkij
Copywriter: Arus Mettaphan
Art Director: Asawin Phanichwatana
Assoc Creative Director: Sittichai Okkararojkij
Senior Art Director: Chaowalek Julaketpotichai