Category: Sweet Foods & Snacks
Advertiser: ISABELLE
Product/Service: WEDDING CAKE
Agency: BATES TAIWAN
Production Company: INLY PRODUCTION, Taipei, CHINESE TAIPEI
Executive Creative Director: Richard Yu
Creative Director: Richard Yu/Lion Tsai/Vivien Chou
Copywriter: Lion Tsai/Renee Chen
Art Director: Richard Yu/Vivien Chou/Nora Chia/David Chang
Agency Producer: Ivy Lin
Account Supervisor: Alin Chen/Val Chang/Diki Yin
Director: Lo Ging Zim
Account Manager: Henry Chu
Account Manager: Henry Chu
English Description
We created 3 serial commercials: Boss, Landlord, and Clerk, to tell unmarried people that getting married is not so bad in order to provide some positive thinking. There has to be some things good about a marriage! When you have some one to have your back, you can be a little more reckless. You don’t have to stand the ungrateful boss, the miserly landlady, nor the rude clerk. By presenting 3 vignettes of life, we hope to persuade these nubile men and women that marriages are wonderful, and make them willing to start their new lives by saying “let’s get married”.