Advertiser: WEIGHT WATCHERS
Agency: McCANN ERICKSON
Category: Entertainment & Leisure
Editor: Ashley Carrier
Executive Creative Director: Daniel Rodriguez
Planner: Devika Bulchandani
Art Director: Erin Wendel
Creative Director: Erin Wendel
Planner: Jane Goodman
Agency Producer: Kathy Love
Creative Director: Lauren Mccrindle
Editing Company: Run
Executive Creative Director: Sharon Ehrlich
Account Supervisor: Veronica Bertran
Chief Creative Officer: Sean Bryan
Editing Company: Cut
Producer: Holly Vega
Editor: Jon Grover
Copywriter: Lauren Mccrindle
Agency Producer: Minnie Tran
Agency Producer: Peter Gannon
Editor: Rana Martin
Account Manager: Sharyn Mccarthy
Producer: Shawn Lacy
Brief Explanation
A woman riffs "Fever” by Peggy Lee, which becomes a new song, “Sleeveless”. In the spot, the woman appears as a glamorous night club singer in a clingy red sequin dress, accompanied by an upright bass player and drummer.