Title: Sriracha Sriracha Sriracha
Client: Wendy’s
Agency: VML
Category (TV, Interactive, etc.): Digital
Debbi Vandeven, Global Chief Creative Officer
Chris Corley, Executive Creative Director
Pat Piper, Group Creative Director
Jordan Gray, Creative Director
Jennifer McDonald, Executive Director – Client Engagement
Jason Bass, Group Director - Client Engagement
Zach Mendenhall, Director – Client Engagement
Matt Smith, Supervisor – Client Engagement
Colin Belmont, Account Manager
Bret Smith, Group Planning Director
Gary Granger, Senior Producer
World Famous, Production Company
Dan Brown, Director
Alan Nay, Executive Producer
Michael Angelos, Producer
RW2, Editorial
Jon Bazata, Editor
Debbi Vandeven, Chief Creative Officer
Chris Corley, Executive Creative Director
Pat Piper, Group Creative Director
Jordan Gray, Creative Director
Jennifer McDonald, Executive Director - Client Engagement
Jason Bass, Group Director - Client Engagement
Zach Mendenhall, Director – Client Engagement
Matt Smith, Supervisor – Client Engagement
Colin Belmont, Account Manager
Bret Smith, Group Planning Director
Michael Kinney, Senior Producer
Liquid 9, Production Company and Editorial
Frankie Oviedo, Director
Chris Weaver, Executive Producer
Ryan Lewis, Editor
Kate Zadoo, Post Producer
To further promote the Spicy Sriracha Chicken Sandwich, which has Sriracha in nearly every ingredient, Wendy’s set out to see in what else Sriracha could be assimilated. In a series of science project spoofs, Wendy’s discovered the many different ways one can put Sriracha IN everything.
Just say the word Sriracha and a true fan is hooked. This idea helped Wendy’s go all-in on its new Spicy Sriracha Chicken Sandwich, which includes Sriracha IN nearly every ingredient, to put Sriracha IN the brand’s advertising. Using the only word that matters to a true Sriracha lover, Wendy’s aired this Sriracha-fied spot on its digital channels.