Client: Wendy’s
Brandon Rhoten, VP of Advertising
Matt Dee, Director of Advertising
Katie Wollrich, Director of Advertising Integration
Katherine Boucher, Production Manager
Noni Campbell, Production Coordinator
Lindsay Moore Manager, Digital Programs
Agency: VML Kansas City
Debbi Vandeven, Chief Creative Officer
Chris Corley, Executive Creative Director
Daniel Lobaton, Creative Director
Jennifer Farquharson, Associate Creative Director
Michael Kinney, Senior Producer
Jason Bass, Group Director
Zach Mendenhall, Director, Client Engagement
Nicole Debrick, Supervisor, Client Engagement
Julie Kolton, Business Affairs Manager
Patty Jones, Campaign Manager
Production Company: MK Films Group
Darren Weninger, Director
Joe Mosko, Executive Producer
Bennett Conrad, Producer
Editorial: Liquid 9
Dan Gedman, Director
Chris Weaver, Executive Producer
Ryan Lewis, Editor
DESCRIPTION:
The Wendy’s Summer Berry Chicken Salad campaign is a humorous, light-hearted way to tell a story about a difficult-to-source ingredient that Wendy’s, because of its dedication to quality, fresh salads, took the time to master.
The volumes of blackberries needed for quick-service restaurants are hard to source - preventing most from ever incorporating them into their menus.
Good blackberries take a significant amount of time and talent to grow.
It’s been a two-year process to secure fresh blackberries.
The soil pH has to be just right, they can only can grow in certain places, etc.
And again, the volumes needed are significant.