Media: Web Film
Category: Food
Brand: Wendy's
Agency: Augusto NZ
Production: Augusto NZ
Country: New Zealand
Director: Laura Sargisson
Motion Graphics Designer: Max Desai
Creative Director/ art director / copy: Rich Robson
Creative Director/ art director / copy: Matt Sellars
Producer: Brad Harvey
DoP: Ollie Harris
Sound: Phil Donovan
Editor: Corbin Beitelstein
Account manager: Craig Harrison
Client: Danielle Lendich
Synopsis:
The Border Crossing Wendy's NZ.
Would you sneak your meal 'across the border?'
See what happened when we challenged our customers to eat our new Mexican Tequila Crunch burger on foreign soil
To launch the new Mexican Tequila Crunch range, Wendy's NZ has created a tongue-in-cheek campaign challenging their customers to enjoy it on foreign soil at their competitor restaurants. Positioning the new burger range as a 'taste from across the border', the campaign leverages the infamous Mexican border an ever-constant topic of conversation regularly featured in film, TV shows and Donald Trump's latest twitter rants. #bordercrossing