Wendy's: Wendy's

Credits & Description:

Brand WENDY'S
Entrant VML KANSAS CITY
VML Kansas City, USA Entrant Company
VML Kansas City, USA Idea Creation
SIX COURSE Los Angeles, USA Production
KETCHUM New York, USA PR
SPARK FOUNDRY New York, USA Media Placement
Debbi Vandeven VML Global Chief Creative Officer
John Godsey VML North American Chief Creative Officer
Jen McDonald VML Executive Director, Client Engagement
Bret Smith VML Group Planning Director
Chris Corley VML Executive Creative Director
Pat Piper VML Group Creative Director
Jordan Gray VML Creative Director
Ant Tull VML Associate Copywriter
Monika Hoang VML Senior Art Director
Annie Gerker VML Campaign Program Manager
Zach Mendenhall VML Account Director, Client Engagement
John New VML Associate Account Manager
Christina Miller VML Associate Director, Connections & Social Strategy
Matt Keck VML Associate Director, Conversation Design
Dorado Quick VML Senior Copywriter
Kurt Kane Wendy's Chief Concept and Marketing Officer
Jimmy Bennett Wendy's Senior Director, Media
Carl Loredo Wendy's Vice President, Brand & Advertising
Ryan Kefer Spark Foundry Vice President, Digital and Strategy Director
Melissa Golden Ketchum Senior Vice President, Cause Marketing and Client Services
Archie Davis Six Course, Inc. Creative Director
Mike Reese Six Course, Inc. Art Director
Erica Hudson VML Supervisor, Client Engagement
Marissa Kandel Ketchum Vice President, Media Strategist
Jeremy Cline VML Analyst, Strategy & Insights
Allison Pierce VML Group Creative Director
Aaron Evanson VML Executive Creative Director
Laura Picicci VML Campaign Program Manager
Entry Summary
Wendy’s Twitter is known for its sassy tone, taking jabs at competitors within the restaurant industry, and many of our Twitter interactions appear in the songs. Wendy’s key brand equities such as the Baconator and even recent campaign success stories like #nuggsforcarter also appear in the song lyrics. Going a step further, we included rap pop culture references such as Jay-Z’s “4:44” album, which happens to be the name of a Wendy’s value meal, and Drake’s “Trigger Fingers,” which we riffed on with “Twitter Fingers.”
Brief Explanation
The tracks on this audio execution bring the Wendy's social voice to life and provide a venue for Wendy's to take recent Twitter interactions and rap battles to the hip-hop space. Wendy's felt hip-hop was the best genre to express their voice - it's only natural for fresh beef to translate seamlessly into the world of rap beef. By turning the @Wendys Twitter handle into a recording artist, Wendy's was newly relevant to our customers and followers through infectious beats and witty lyrical ties to many of the brand's core equities.