Category: Public Interest, NGO
Media: Film
Brand: Wereldsolidariteit
Website: https://www.cleanekleren.be/
Agency: Boondoggle
Geo: Belgium
Advertising Agency: Boondoggle, Leuven, Belgium
Executive Creative Director: Leon Jacobs
Creative Director: Merel Van den Broeck
Art Directors: Merel Van den Broeck, Jonas Marysse, Dirk Pierloot
Copywriter: Willem De Geyndt
Director: Edouard Valette
Production: Caviar Brussels
Published: July 2017
Synopsis:
We conducted an undercover experiment by attaching off-the-shelf sports performance measuring gadgets to a Cambodian woman who works in a sports garment factory. We measured heart rate, calories burned, temperature, ... to show how hard and in which conditions she works to make our sportswear.