Brand: West Lotto
Media: Online
Category: Games & Toys
Agency: McCann
Geo: Germany
West Lotto: UnBEATable
Lottery has been the same for decades. People use their favorite-numbers. These lucky numbers usually have a meaning, such as a birthday or a telephone-number. Lottery players are usually 50 and older. But Generation-Y has lost interest. They seek change, they seek something new. Lottery doesn't offer this. That’s why we developed the „WestLotto-KENO-SIM“ app for iPhone and Watch. The app reads the health-data that is provided by the Health-app. With the help of a unique algorithm the app generates personalized lucky numbers based on the retrieved health and fitness-data.
Advertising Agency: MRM//McCANN Germany, Frankfurt, Germany
Executive Creative Director: Martin Biela
Strategy Director: Maurice Racz
Creative Director Innovation: Dominik Heinrich
Creative Technology Director: Mark Hollering
Senior Art Director: Jan Portz
Copywriter / Concept: Christian Endecott
Application Developers: Torben Berger, Dario Aprea
Management Supervisor: Jens Rasper
Account Manager: Melanie Bonn